Consumer

Background

Consumer

Consumer companies today have to grapple with collecting and processing a significant amount of data at multiple levels:

Consumer facing data: consumer preferences, buying habits, reviews among many others
Operations data: inventory management, shipping data, procurement

We work with consumer companies to improve their consumer insights from consumer-facing data, which is useful in marketing and pricing strategy. We also help clients to use the operations data to improve their operational efficiency, minimize inventory problems and improve their procurement strategy.

Case Study

The Problem

Most smaller and medium-sized consumer companies lack the resources and expertise to collect, update and process the large amount of data required to run a data-centric business.

Our Solutions

Related Insights

10/24/23

Using Data to Explore New Business Possibilities

This article explores the new business opportunities that may arise from existing data that the company currently has. We are not referring to the business of simply selling the data to third parties but are referring to the actual creation of new real products and services that may leverage off the current data that the firm has. We discuss how to think about the opportunities available and how to best execute on these ideas.

10/24/23

Benefits of Institutionalizing Knowledge

This article explores the importance of institutionalizing knowledge in the firm. Moving to a data-centric approach to decision-making is a key step in institutionalizing knowledge held in the heads of employees, thereby helping to reduce Key Man Risk at the firm. More importantly, it allows the firm to share and build upon the existing body of knowledge, thereby paving the way for improvements in the efficiency of the decision-making process.

10/24/23

What is the Urgency to Automate Today?

This article explores the issue about why SMEs should push towards automation with a strong sense of urgency. Ongoing inflationary pressures and negative demographic trends will put significant upwards pressures on costs (especially labor) and reduce margins. The best option is to use automation to increase the average productivity of labor.

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